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Speaker: H. Jeff Warr, Jr., Ph.D.
Too many companies (or their agencies) make the mistake of guessing when it comes to determining how their customers, consumers and prospects are defining their brand and what messaging these groups are most likely to react to positively. Research takes away the guesswork.
This presentation focuses on the three types of research projects that most companies should routinely conduct. And the good news is that you don’t have to hire a research company to execute these studies. The presentation will clearly explain these research methodologies, spotlight the advantages and disadvantages of each, and explain the critical methodological components that ensure every project produces actionable results.
Dr. Warr is vice president and director of research services at Zachry Associates, a full-service marketing and research firm with offices in Abilene and Dallas, and also Director of Research at Caswell Zachry Grizzard, a fundraising consulting firm in Dallas. He has more than 30 years of experience as a marketing and research consultant for universities, financial institutions, manufacturing, retail and service companies and for advertising agencies. Recent research clients include the Universities of Texas, Texas Tech University, Michelin Tire Corporation, Rolls-Royce, American Cancer Society, Arthritis Foundation, M.D. Anderson Cancer Center, and Aviall Services, Inc., (a Boeing company).
Dr. Warr earned a Ph.D. from the University of Tennessee and has more than 20 years of university teaching experience. He taught advertising and research methodology as a professor and director of the advertising program at Pepperdine University in Malibu, Calif. More recently, he taught graduate-level research and advertising courses and directed the graduate program in digital media at Abilene Christian University.
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Speaker: H. Jeff Warr, Jr., Ph.D.
Too many companies (or their agencies) make the mistake of guessing when it comes to determining how their customers, consumers and prospects are defining their brand and what messaging these groups are most likely to react to positively. Research takes away the guesswork.
This presentation focuses on the three types of research projects that most companies should routinely conduct. And the good news is that you don’t have to hire a research company to execute these studies. The presentation will clearly explain these research methodologies, spotlight the advantages and disadvantages of each, and explain the critical methodological components that ensure every project produces actionable results.
Dr. Warr is vice president and director of research services at Zachry Associates, a full-service marketing and research firm with offices in Abilene and Dallas, and also Director of Research at Caswell Zachry Grizzard, a fundraising consulting firm in Dallas. He has more than 30 years of experience as a marketing and research consultant for universities, financial institutions, manufacturing, retail and service companies and for advertising agencies. Recent research clients include the Universities of Texas, Texas Tech University, Michelin Tire Corporation, Rolls-Royce, American Cancer Society, Arthritis Foundation, M.D. Anderson Cancer Center, and Aviall Services, Inc., (a Boeing company).
Dr. Warr earned a Ph.D. from the University of Tennessee and has more than 20 years of university teaching experience. He taught advertising and research methodology as a professor and director of the advertising program at Pepperdine University in Malibu, Calif. More recently, he taught graduate-level research and advertising courses and directed the graduate program in digital media at Abilene Christian University.
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August Luncheon: Three Types of Research Every Company Should Do Every Day

Too many companies (or their agencies) make the mistake of guessing when it comes to determining how their customers, consumers and prospects are defining their brand and what messaging these groups are most likely to react to positively. Research takes away the guesswork. REGISTER: http://bit.ly/AAFResearch

Click for more information

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Just here, my friends. Join AAF - Fort Worth now! 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Join AAF-Fort Worth!

Where else can you meet this many fun, smart, creative and energetic people, learn about advertising and related topics, and be a part of the "in crowd?" Just here, my friends. Join AAF - Fort Worth now!

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