The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.
For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
Silver Medal Award Criteria:
Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
- Contribution to His/Her Company - The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
- Creative Ability - The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising - The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community - The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
Past Winners:
2011 – Gladys Pinkerton
2010 – Ruth Ann Kearley
2009 – Lynne A. Swihart
2008 – Cody Curry
2007 – Roby McEuen
2006 – no award given
2005 – Gwen St. Clair
2004 – James Branch
2003 – Susan Cook
2002 – John Cockrell
2001 – Joe Dulle
2000 – Jack Raskopf
1999 – Bill Quinn
1998 – Julie Wilson
1997 – Eloise Pemberton
1996 – Louis Daniels
1995 – Scott Turner
1994 – Greg Regian
1993 – Jim Stuart
1992 – Linda Harris
1991 – Brad Govan
1990 – Paula McStay (deceased)
1989 – David Snyder (deceased)
1988 – Jane Schlansker
1987 – Frank P. Sherrill
1986 – Roger Rienstra (deceased)
1985 – A.G. McDaniel (deceased)
1984 – Neil Ross
1983 – James Matthews
1982 – Gibson D. Lewis
1981 – Loyd L. Turner (deceased)
1980 – Jerre R. Todd
1979 – Patrick H Beckham
1978 – Claudia Benge (deceased)
1977 – Bob Carraway (deceased)
1976 – Gordon Crow (deceased)
1975 – Frank T. Burkett
1974 – James Lehman
1973 – Harry G. Ottmann
1972 – Harge Magnussen (deceased)
1971 – Guy P. Witherspoon (deceased)
1970 – Jack Campbell (deceased)
1969 – Maxwell Goodman (deceased)
1968 – A.B. Canning (deceased)
1967 – Reed Sass (deceased)
1966 – Jim L. Edwards (deceased)
1965 – Roy Bacus (deceased)
1964 – Thomas L. Yates (deceased)
1963 – Rowland Broiles (deceased)
1962 – Harold Hough (deceased)
1961 – Bruno Lore
