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Fort Worth Agency GCG Marketing Celebrates 45th Anniversary

Fort Worth Agency GCG Marketing Celebrates 45th Anniversary
Agency Announces Changes Designed to Accommodate Growth

FORT WORTH, Texas (March 28, 2018) – A lot has changed at GCG Marketing in the 45 years that the agency has been in business. Employees have come and gone. The company’s office space has changed. Even the company’s name has changed four times since the company’s inception on April Fool’s Day in 1973. And once again, GCG is embracing its 45-year past while planning for the future. Today, GCG announces three major changes designed to better position the agency for the future and for the growth the company has experienced in recent years.

  • President Neil Foster has assumed the role of President and Chief Executive Officer following the early February retirement of former Chief Executive Officer Scott Turner. With Turner’s retirement, Foster becomes the agency’s sole owner.

  • Las Vegas-based sister agency Forward Digital has fully integrated into GCG Marketing with Las Vegas employees transferring to be housed in the agency’s Fort Worth office. As part of the integration, Forward Digital President Ryan Cormier has been named Executive Director of Digital Marketing at GCG. 

  • The account service and creative departments have been reorganized to operate off of a team-based structure, directly aligning client accounts with specific account and creative team members. Personnel in the agency’s digital and marketing groups will continue to serve as resource-based departments serving all agency teams.

"Time and time again, GCG has shown that is strength lies in its ability to adapt,” Foster said. “We are constantly evaluating the opportunities and changes within our industry and our clients’ industries to position GCG for growth and for alignment with our overall business environment. We believe that our new structure will help guarantee the future success of the agency."

Retirement of a local advertising icon
Turner announced his intended retirement to employees in December and officially handed over his leadership role at the agency to Foster on Feb. 6

“Scott has been an incredible force in the local advertising industry for many years,” Foster said. “Not only has he been an exceptional partner and leader, but he’s been a trailblazer in the industry. His presence in the Fort Worth advertising community will be missed by many. At the same time, we honor a tremendous man with an amazing career.”

Turner was hired as creative director at GCG in April 1978, and in January 1999 he was named Chief Executive Officer. 

In 1995, Turner was granted the prestigious Silver Medal Award from the American Advertising Federation (AAF) – Fort Worth. The highest local award granted to one individual each year by AAF, the Silver Medal recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry standards, creative excellence and responsibility in areas of social concern. 

While Turner’s career progression was unusual in some respects because of his background in both the creative and account service sides of the business, he said that developing relationships with clients is what he most enjoyed in his career. 

“If we make our clients look good, then we’ve accomplished our job,” he said. “I will also miss the team. The agency has been blessed with a staff of self-starters who are deadline-driven. I have always appreciated their professionalism.”

In taking over ownership of the agency, Foster takes responsibility for the agency’s 41 full-time and seven part-time employees. GCG currently serves clients in many segments, with particular focus in the health and beauty, franchising, financial, and food and beverage industries. GCG operates off the concept that its value lies in the power, scope and range of solutions that are consistently provided to clients. As a result, the agency lives by the philosophy that quality execution is the natural fulfillment of the team’s ideas, craft and reputation. 

Departmental Realignment
Among his first major changes, Foster and his leadership team have reorganized two critical departments (account services and creative) into four teams featuring employees from both departments. Each team carries responsibility for its own clients and work.

Foster then sought out to ensure that support services were developed to address the rapidly changing advertising and marketing environment. This included a focus on GCG’s digital expertise, in particular. To meet the growing demand for digital services, Foster and his partner at Forward Digital Ryan Cormier decided to roll the digitally focused agency into GCG. 

Cormier now leads a team of digital experts at GCG providing a vast array of digital services from web and app development to paid search and search engine optimization. Other sister agencies to GCG, which include 7West Communications and Ratio Digital, remain intact as before. 

“Clients come to us for many different things, but the one constant is that they are looking for new ideas,” Foster said. “Our formula for success for the past 45 years has been to learn, grow, evolve and provide value. The only way you can achieve all four of those is to consistently and passionately pursue new ideas and new approaches. We believe our new structure achieves that objective and know that the future will continue to bring great things to GCG and our clients.”

About GCG Marketing
GCG Marketing is a full-service marketing agency, providing strategic planning, advertising and public relations services to corporate, retail, consumer, healthcare and business-to-business clients since 1973. For more information about GCG, please visit www.gcgmarketing.com.

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