AAF Fort Worth American Advertising Awards


Presented by

Get the Rules


Get Packaging Instructions

Entry Guide

Get Entry Envelopes

Get Questions Answered

Not from Fort Worth?

People’s Choice


Entry Fees and Deadlines

Become a Party Member (Join AAF-Fort Worth)

Meet the Voters (Judges)


Your chances of winning bigly have improved this year because we’ve added two new awards:

The Mosaic Award and The People’s Choice Award
(Read about them below)

Buy Your tickets now at AAFFORTWORTH.COM

Before you can win, you have to declare yourself as a candidate.

First, download the Rules and Category Descriptions:

         Professional                   Student

Then, begin entering here:

         Professional                    Student

The back side of our entry envelope poster has all the packaging instructions for your entries.  If you don't have any envelopes yet, you can read the instructions here and be all ready when you get your envelopes. Download a pdf.

New this year: Entry Guide - a lot of the same stuff that's on the back of the entry envelopes poster, in smaller chunks, with pictures!    Download Part 1    Download Part 2

Need entry envelopes? They're free and have all the packaging instructions on them.  Just contact Blakeley Warner via email at [email protected]. Or call or text her at: (817) 320-7304.

Questions about how to enter, packaging or categories?  First, check the Rules and Categories Document, and the packaging instructions from the back of the entry envelopes poster. If you can't find the answer, or still need clarification, contact Jonathan Patterson via email at: [email protected]. Or call or text him at: (817) 369-8352.

If you're not in the Fort Worth area, but would like to enter our competition. Click on the appropriate Professional or Student link above and select Fort Worth. (If you are in a market where there is a club, you must enter in that market. If you are in a market with no close-by club, you may enter in the market of your choice. Of course, we invite you to enter ours.) 



  • Friday, January 10, 2020 - Final Entry Day. 1-7 pm at Near South Studios

  • Wednesday - Saturday, January 23-25, 2020 - Judging begins at 2 pm on Jan. 23 and continues through late afternoon on January 25 at Near South Studios

  • Friday, February 21, 2020 - ADDY Gala and Awards Ceremony (watch for details)




Proposition 1: The People's Choice Award
We want to know what the people think! It's time for a popular vote, which is why we're introducing the People's Choice Award. Enter (Category 115 - Local Only – People's Choice) and show everyone who is best! (Only one entry per entrant – so make that one the best thing you’ve done all year!)

This one category is a bargain too – just $75 to enter! And any new entrant with four or more (other) entries gets their People’s Choice entry free! (New entrants – use promo code NEW4 at checkout to get your People’s Choice entry free!)

At the gala, we’ll display all the entries for People’s Choice and attendees will vote for the entry they think is best. At the end of the evening, the winner will be announced and we’ll all know whose work is the People’s Choice! 

Time to get campaigning! Rise up!

[New Entrant defined as an entrant who has not entered the American Advertising Awards in the last five years.]


Proposition 2: The Mosaic Award
Awarded to an entry, from any category, that best exemplifies a spirit of diversity and inclusion. Criteria for this award is a demonstration of understanding of and sensitivity to the needs, concerns and buying practices of multi-cultural audiences. Winner will receive a special award at the close of the awards 



NO NEW TAXES! Entry fees remain the same as last year.


Entry fees/SUBMIT BY January 10, 2020
    • Professional Members – $110 single, $125 campaigns
    • Professional Non-Members – $155 single, $170 campaigns
    • Students – $55 both single and campaign entries


If you are planning to submit 4 or more entries and are
not a member of AAF-Fort Worth, you really should join


  • You’ll save $45/entry by being a member

  • 4 entries x $45 = $180

  • 1 professional membership in AAF-Fort Worth = $185

  • It doesn’t take the IRS to figure out that what you save on four entries will pay for all but $5 of your membership – and any entries after that are just money in your pocket! Not only that, but you’ll get so much by becoming a member!  Some of the benefits of membership include personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business-related services.


Here’s what to do:

  • Before you enter the ADDYs, go to aaffortworth.com. Click on CONNECT, then select MEMBERSHIP from the drop-down menu.

  • Select the type of membership you prefer (we used the professional membership in this example), complete the screens and pay for your membership.

  • Then go to the entry site (there’s a link at aaffortworth.com/AAA2020) and select “member” when setting up your entrant profile. It’s that easy!




Who will be deciding this race?

Our judges are always well-qualified and have impressive resumes. And this year is no exception. In fact, we think our judges are particularly outstanding – but you be the judge (of the judges):

VOTER #1 Elisa Valdez de Ramirez, Senior Software Engineer, First, Albuquerque, NM

Elisa Valdez de Ramirez is a designer turned software developer who views making products as the next evolution of design. She began her career at the Art Center Design College in Albuquerque, NM where she received an Associates Degree in Marketing and Advertising before returning to get her BFA in Graphic Design with a minor in Illustration. During her senior year, she secured a position at an ad agency in Albuquerque working on several local and national clients. Upon graduation, she spent some time art directing there before moving on to teach at Southwest University of Visual Arts. During her time at SUVA, she was the head of the Graphic Design department and the faculty adviser for AAF’s National Student Advertising Competition team. In 2012 Elisa started an ad agency focused on bringing big design to the local market. The IDEA State worked on marketing, branding and web design/development for local New Mexico businesses for 4 years.

After over a decade of teaching and practicing graphic design, Elisa decided to move on to the world of product design and UX. She took a position at Northrop Grumman, where she became interested in application development as well. In 2016 she took a position with Albuquerque’s biggest start-up, SaaS mobile point of sale company Lavu. While at Lavu she was responsible for building and managing the product design and front end development teams. It was during that time that Elisa developed a passion for mobile engineering. She left her management role and began writing software full time on the iOS development team. In 2018 she moved on to work remotely for a data science startup from Durham NC, called First.io, where she leads the mobile development team. In late 2019 First was acquired by RE/MAX.

VOTER #2 Mike Rainey, Chief Creative Officer, Brand Society, New Orleans
   Mike’s career has encompassed a long and varied list of industries. His clients have been as diverse as The Drake Hotel in Chicago, Burger King, Disney, Entergy, Fireball Cinnamon Whisky, Gulf Coast Seafood, Hilton, Hyatt, Origin Bank, The Louisiana Department of Health, Popeyes, Visit South Walton Florida and Walmart. As CCO at Brand Society, he is currently charged with overseeing all creative, digital and social media, while working closely with clients such as Acme Oyster House, The Allstate Sugar Bowl Crescent City Classic, Blue Runner, Copelands, Culicchia Neurological, Crystal Hot Sauce, Evamor Water, Port Orleans Brewing Co. among others. 
  Mike was twice named Ad Person of the Year in Creative Services by the Ad Club of New Orleans and is a recent recipient of the club's most prestigious honor – The Silver Medal Award, established by the AAF to recognize a single person annually who has made outstanding contributions to advertising and who has been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. His work has earned top honors in local, national and international advertising, design and online marketing competitions: 32 AAF Best of Shows/Special Judges Awards and several National Gold & Silver ADDYs, AIGA, Davey Gold, multiple HSMAI Platinum Awards, and over 60 TELLY Awards. His campaigns have also been featured in Communications Arts, The One Show, and INDESIGN. Mike’s work was among the finalists for the 4A’s O’Toole Award in New York City for overall creative excellence, has been a judge for that international competition and is frequently honored to judge ADDY competitions for the AAF across the country and in the US/British Virgin Islands.
  The New Orleans-born Rainey has an unlimited and persevering creative energy, which he is now bringing to Brand Society, the hottest and fastest growing shop in The Big Easy, after his 20+ year tenure at Zehnder Communications as Shareholder and Chief Creative Officer. Throughout his career, Mike has stayed on the cutting edge of marketing by pushing the boundaries of technology, ingenuity and imagination, all the while staying rooted in client ethics, fostering the careers of those around him and serving as a passionate promoter of the ad industry. Rainey now works closely with the Brand Society team in the Canal Street offices in New Orleans, which overlook the French Quarter and Mississippi River on the 15th floor. He’s championing the creative vision for Brand Society, as well as hiring and developing talent and driving impactful work that delivers business results for clients. His extensive experience for leading and developing teams that deliver data-driven creative solutions across on-line, mobile, social, print, display, digital and broadcast advertising combines the power of business strategy and creative thinking.

VOTER #3 Seth Gunderson, Ventures Director, Signal Theory, Kansas City, MO
Lover of nachos. Hater of radishes. Recent tolerator of corn. Seth hails from the Ozark mountains in Fayetteville, Arkansas, where he spent half his life calling the Hogs and dodging the shadow of Walmart. He has a unique knack of making you laugh while feeling uncomfortably comfortable. And that’s all without his creepy mustache. As the Ventures Director at Signal Theory, Seth loves good branding and hates unnecessary complications. He’s married to a media director. Which is weird. He’s won awards on both the local and national levels for his work with brands such as the Kansas City Chiefs, Newel-Rubbermaid, Houlihan’s, Shatto Milk Company, Merial, American Century Investments, AMC Theatres, Procter & Gamble and more. And if you really wanted to know, he's still on the fence about corn.  Check him out on LinkedIn.


Thank you to our sponsors:

If you'd like to sponsor the American Advertising Awards, please contact Colleen Fischer at 614-580-2438 or email her at [email protected]