Newly Updated DAA Consumer Survey Underscores Advertising’s Increasing Perceived Value—Pegged at $1,400 Per Year
AAF members know firsthand the value of digital and mobile advertising—and so do U.S. consumers, according to a new Digital Advertising Alliance-administered survey.
According to the mid-September survey of more than 1,000 U.S. adults, Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA). Respondents said those ad-supported content and services were worth $1,404 annually, an increase of $206.64—or 17 percent—over the $1,197 that respondents assigned in value to such services in a similar survey in 2016.
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