Southwest Advertising Hall of Fame Governor’s Award

Austin, 2020: The Southwest Advertising Hall of Fame is proud to announce that the recipient of this year’s “Governor’s Award” is the independent idea shop called WALO Creative Inc. WALO is based in Dallas Texas.

The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas. The “Governor’s Award” will be presented at the ceremonial Hall of Fame induction dinner to be held in Austin on Friday, May 8, 2020.

WALO was founded in August 2014 by Walter Barraza and Lalo Durán. They believe “concept is king and develop every idea with the highest production value in mind, so your brand stands above your competitors.” Some of their clients include Jarritos, 7-Eleven, MCFA and Mineragua. 


Fleeing a civil-war-torn country in Central America brought Barraza, WALO’s Co-Founder and Executive Creative Director, and his family to Dallas.  Living in the U.S. enabled him to become a sponge for all cultures. Speaking Spanish at home and English in school with friends that were Latino, American, African-American and Asian allowed him to develop a unique perspective on Life.  That perspective has molded his work and keeps it evolving.

Raised on one of the busiest USA-Mexican borders, Durán, WALO’s Co-Founder and Managing Partner, grew up living in two worlds, which allowed him to witness how the convergence of cultures is shaping this country. That has given him a unique perspective that he truly enjoys showcasing in his work, and this has also broadened his perspective when tackling his clients’ marketing challenges.

The AAF Tenth District’s Southwest Advertising Hall of Fame “Governor’s Award” is presented to the advertising agency who, during its years of service, has distinguished itself through work produced on behalf of clients, who has contributed to the betterment of advertising and its reputation, and who has made volunteer efforts outside the workplace. Previous winners include GSD&M, Lopez Negrete Communications, Moroch and the Balcom Agency.

The honoree’s record of service reflects accomplishments made in the advertising industry in the United States and who is located in the four-state area of the Tenth District (Arkansas, Louisiana, Oklahoma, and Texas).

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