Fort Worth, Texas – July 11, 2017 – Balcom Agency announces the promotion of Christina McKinney to group director – a role in which she will serve as mentor to select account service team members while continuing to guide strategic communication planning and implementation for clients.

Since joining Balcom as account director in 2014, McKinney has led award-winning communication strategies for such clients as Sinclair Oil and Fort Worth Food + Wine Festival. She has streamlined account service team processes with an eye toward improved internal efficiency – positioning the agency to better serve clients – and has nurtured professional development among colleagues. As group director, McKinney formally assumes a leadership position on the account service team, helping the agency, its employees and clients continue to grow.

“Christina is the type of account person every agency loves having on the team,” said Steve Cantrell, director of client services and media specialist. “She brings smart strategy, proficient project management skills and expert client service to every client account she manages, helping to make Balcom projects and people even better. We are confident she’ll continue to do great things in her new role and are excited to see the impact she’ll continue to have on her team and the clients she serves.”

In addition to her new official title, McKinney will continue to be known as “Piece of Cake” – an ode to her passion for exploring new culinary adventures and her ability to take every marketing challenge in charge to seamlessly deliver impressive results.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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