Happy Hours are hosted the 1st Thursday of every month and are open to anyone to attenc. Luncheons are held on the 3rd Wednesday of every month at Joe T Garcias and they offer an opportunity to hear speakers on a variety of topics around emerging trensd and industry best practices. Luncheons are also open to members and non-members to attend.

January Luncheon - WALO

January 17, 2018
11:45 AM - 1:00 PM
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Joe T Garcias
2201 N Commerce Street
Fort Worth , TX 76106

How do you refresh an iconic, cherished brand while retaining the charm and whimsy that makes it unique? Join us at AAF Fort Worth's January luncheon and hear Walter Barraza & Lalo Durán of WALO, the creative geniuses behind brands such as Jarritos and Bonton Farms, discuss the key to creating a lovable brand: authenticity. 

The WA: Over the last ten years, Walter worked on brands like Fruit of the Loom, Comcast, Miller Lite, Samsung and Jarritos. Before opening the doors to WALO, he worked for renowned agencies such as The Richards Group, Dieste, Grupo Gallegos and Lopez Negrete Communications.

The LO: Before becoming a Creative Director, Lalo worked in Account and Project Management. In his 12+ years in the business he has helped build brands such as AT&T, Southwest Airlines, The NY Lottery, McDonald’s, Miller Lite, Samsung and Jarritos. Before opening the doors to WALO with Walter Barraza, Lalo worked for Dieste, Inspire, Moroch and Lopez Negrete Communications.