Sure, we like a good taco. We also enjoy learning about the latest trends in our industry. Our luncheons are opportunities to learn and become inspired by some of our industry’s most experienced and heralded professionals.


AAF - Fort Worth luncheons are about more than good food and good company. We use these tasty get-togethers to share our knowledge with each other. Whether it’s an aspiring advertising student or an  experienced professional hoping to learn new tricks, our luncheons curate an environment of learning and growth. They’re also a great place to meet new contacts, reacquaint with old friends, and build a knowledge network that can aid you in your career. To join our latest luncheon, visit our events page.


AAF Clubs are geographically grouped into 15 districts, which are then grouped into three regions: Western, Central, and Eastern.

AAF - Fort Worth is part of the Tenth District, which is composed of Texas, Oklahoma, Arkansas, and western Louisiana. AAF - Tenth District holds one conference each year in September, as well as a convention in April. These meetings are designed to provide professional and club-development learning experiences for everyone who attends. Find out more at

Advertising education sponsorship

Learn more about donating to the next generation of advertising professionals! Visit for ways to donate, support and lead. 


Though AAF - Fort Worth has had a long and impressive history, its purpose remains the same as in the beginning.

On Feb. 19, 1909, 25 Fort Worth men gathered in the Board of Trade rooms at Seventh and Main streets. Their purpose: to organize the Fort Worth Advertising Men’s Club, Texas’ second advertising club and Fort Worth’s first service organization. Members of the newly formed Dallas Ad League, arriving by chartered interurban car, came to assist.

From the beginning, elevating the standards of advertising was a basic purpose of the club. But in its early years, the club was also the city’s leading civic organization. Formulating a plan for the Fort Worth Frontier Centennial celebration, the brainchild of Amon Carter Sr., to upstage the Texas Centennial of 1936 in Dallas became one of the early club’s most impressive projects.

A comprehensive outline of the type and style of observance the club felt were appropriate was drawn up and Billy Rose, hired to stage much of the extravaganza, accepted several of the ideas. Two of the outstanding attractions that resulted were Pioneer Place and Casa Mañana.

During the war years, Ad Club members were mobilized behind various civic, charitable, and patriotic causes, supplying the advertising know-how to sell war bonds, the Red Cross, the War Chest, and many other similar projects. Hardly a patriotic or civic committee was named without one or more members of the Ad Club in a key leadership role.

As time passed and other civic and service groups were formed, the Ad Men’s Club became more a professional advertising group. Reflecting this change, the group became known in 1922 as the Advertising Club of Fort Worthand women were admitted for membership for the first time. The club continued to prosper and in 1959 celebrated its Golden Anniversary with a luncheon honoring its 55 past presidents, many of whom were in attendance.

The 75th anniversary was celebrated in 1984 with a gala event chronicling highlights in the club’s history and leadership.

For 88 years, the Ad Club met every week, one of the few clubs in the AAF to do so. In 1997, the membership voted to change to monthly meetings, which were implemented in January 1998.

In 2007, the club voted to change its name once again to reflect its affiliation with the national organization, and became the American Advertising Federation - Fort Worth. Also in 2007, AAF - Fort Worth initiated a major public service project, dubbed “The Beatles Bash,” to raise funds for charities supporting victims of amputations who needed prosthetic limbs. The event featured a Beatles cover band and profits were donated to the charity. Each year, The Beatles Bash has grown — in attendance, enthusiasm, and money raised.

Today it raises both money and awareness for the charities it supports. To kick off its 100th year, AAF - Fort Worth invited past presidents to a birthday party in February 2009. A new logo was created to honor 100 years and was used for all communications that year. To close out the 100th year, Matthew Weiner, creator of AMC’s “Mad Men” series, keynoted an evening celebrating the advertising profession in general and AAF - Fort Worth in particular.

In 2011, the club hosted the first-ever AAF Central Region Conference, bringing together members of the 84 clubs in five districts and 18 states.

Throughout its history, the club has been represented on the American Advertising Federation’s national board of directors many times. Several members have served as AAF vice presidents. Susan Cook served as chair of AAF’s Central Region, a position that is also part of the executive committee of the national organization. Fort Worth’s club has also been a leader in the AAF Tenth District, and 10 Fort Worth members have served as district governor.


1925-26 Amon G. Carter Sr.
1934-35 Paul J. Harmon Sr.
1939-40 Charles Johnson
1943-44 Rowland Broiles
1952-53 Curtis Taulbee
1964-65 B.J. Fescenmeyer
1972-73 Harry G. Ottmann
1978-79 Patrick H. Beckham
1988-89 Jim Stuart
2007-08 Susan Cook